Bulgari launches newly designed Gem essence beauty line

Date:2009-5-27 10:12:00

The jewellery brand Bulgari extends its luxury cosmetics expertness launching Gem Essence, a line of beauty creams and entrusted Dragon Rouge with its packaging design.

Jeweller since 1884, Bulgari is one of the leaders of the luxury market and is famous all over the world for the extraordinary quality of its gems. Having built its reputation primarily in the world of luxurious jewellery, the brand has gradually expanded its territory in the world of watches, accessories, perfumes and more recently into prestigious hotel business and cosmetics.

By launching Gem Essence, Bulgari wants to create a revolution: a premium range of beauty creams where the material is "valuable" and allows the skin to regain its radiance and its youth.
Bulgari Gem Essence is a unique combination of four precious stones: sapphire, malachite, citrine and tourmaline (patent pending).
The brand wants to impose its credibility in the cosmetics segment and confirm their token promise. To take up this challenge, Bulgari hired Dragon Rouge to design their packaging range.

To highlight this unique range while making credible its cosmetic benefits, Dragon Rouge has chosen gems and its effects, and created a case, just like a jewel, through a work on materials ( hologram effect), which reflects the light and sparkle of gemstones. In addition, the agency has created a transverse colour for the 3 ranges of products, a pearly pink with a matt effect to convey the velvety and the beauty of a protected and revitalized skin.

The range Bulgari Gem Essence reflects the sophistication and the extreme stylishness of the brand, true to its roots in the luxurious jewellery, offering a true promise of beauty and brilliance.