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Once every four years, the CHINA PRINT organizer tries to present the best exhibition of the time. Once every four years, CHINA PRINT event reaches a higher lever.
It has already been two years after CHINA PRINT 2005. When praises about CHINA PRINT 2005 still lingers in the industry, the promotion campaign of CHINA PRINT 2009 is about to start. The organizer would try every possible mean and use every possible resource to carry out promotion of CHINA PRINT 2009. With the in-depth cooperation of various top media, information of CHINA PRINT would be able to pass to every corner of the printing industry.
The CHINA PRINT 2009 organizer would adopt the following seven major means of promotion.
I. Press Conference and Press Release in Every Important Printing Trade Fairs and Events in China or Abroad
CHINA PRINT 2009 press conferences that have already been held:
1. April, 2007 During Print China 2007 in Dongguan
2. June, 2007 During Print Expo 2007 in Beijing
3. July, 2007/8/14 Duiring APPPEXPO 2007 in Shanghai
4. August, 2007 During IPMEX 2007 in Kuala Lumpur, Malaysia
5. August, 2007 During INDOPRINT 2007 in Jakarta, Indonesia
II. In-depth Cooperation with Media in the Printing Industry and Related Industries
1. Cooperation with Print Media
CHINA PRINT 2009 organizer has established promotion cooperation with over 40 Chinese magazines and newspapers of printing industry. These media would cover the complete printing market in China, especially the Bohai Rim, Yangtze River Delta and Pearl River Delta, which are the three key regions of China’s printing industry. From September 2007 to June 2009, CHINA PRINT 2009 has planned put out 280 pages of advertisement, 300 issues of special column and 800 press releases in the Chinese printing market. Everyone involved in the printing business would be able to get information about CHINA PRINT 2009 whenever they want from any printing industry magazine or newspaper.
2. Cooperation with Web Media
Internet has become another major platform for promotion. It is very important for an exhibition that any latest information could spread out widely and quickly on the internet. CHINA PRINT organizer has established cooperation with over 30 website media of printing industry. CHINA PRINT 2009 would place micro-sites, advertisements and press releases on these website media.
III. Road Shows to Establish Cooperation with Various Printing Associations and Invite Local and International Visitors
Exhibitors always expect more professional visitors in their booth. CHINA PRINT 2009 will launch the following activities to attract more visitors to attend the exhibition:
1. Invite visitor pavilions organized by various levels of local printing associations in China.
2. Organize a series of road shows abroad and invite more international visitors from Asia, Oceania, North America, South Africa, Europe and Africa.
3. Organize pavilions to visit India, Pakistan, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Korea, Japan, Russia and Taiwan region to established further cooperation with local printing industry and invite visitors.
IV. Official Website Promotion
The official website is an important platform to release information of the exhibition. The organizer will also embed various useful functions to the official website.
The organizer would have a very close watch on the visiting information of CHINA PRINT 2009 official website, including visitor traffic, visiting methods, visiting patterns and visiting pages. These would be very useful marketing promotion information for both CHINA PRINT organizer and CHINA PRINT 2009 exhibitors.
V. CHINA PRINT 2009 Magazine
CHINA PRINT organizer would publish CHINA PRINT 2009 Magazines every three months since 2008 to release latest news about the event.
The CHINA PRINT 2009 Magazine would be sent out via direct mail to exhibitors and potential visitors. It would be one of the most convenient ways to get an information package about the printing industry and CHINA PRINT 2009.
VI. CHINA PRINT 2009 E-Newsletter
E-Newsletter is a powerful tool in marketing promotion. CHINA PRINT organizer would launch a long-term e-newsletter campaign, so any CHINA PRINT 2009 news could be send out at any time to the whole industry.
VII. Direct Mailing of Various Promotion Materials
Besides the above visitor invitation methods, CHINA PRINT 2009 organizer would send out various promotion materials via direct mail, one of the most effective promotion means to keep in touch with customers.
CHINA PRINT organizer has a very accurate DM database to support the DM campaign. There will be five phases of the DM campaign. Different CHINA PRINT 2009 materials would be send out to potential visitors from home and abroad during these five phases.
With the support from various media partners, CHINA PRINT 2009 will launch a top-level promotion campaign. Promotion information could be obtained from print media, web media, TV media and radio media. The promotion impact is able to cover the whole printing industry in China and key regions of global printing industry. We are fully confident to experience the new peak of CHINA PRINT at its 25th anniversary in 2009. | 
