Faster and More Efficient Time-to-Market for Elopak Packaging With ADAM Software

Date:2009-5-4 16:52:00

Elopak, listed in the top three packaging companies worldwide, supports clients who produce tens of different types of packages in at least as many countries. To manage this smoothly image and media management are an absolute necessity.

Faster time-to-market for Elopak packaging

For Elopak the implementation of ADAM Software represents the last link in a graphical automation process that started in 2000 with the set up of the company’s in-house prepress department. This development was stimulated by a KPMG research report, indicating the time-to-market for Elopak packages was too long because too much time was lost in prepress.

Niels Goossen, prepress development manager at the packaging giant from Terneuzen, the Netherlands, who was involved in this process from the outset, sees the development as the basis of the powerful prepress and media management system distinguishing Elopak from its competitors. As a result, the new PakTrack system was created.

Flexibility and scalability

According to Mr Goossen, this was a feature that he had not found with any other product, and that saves a lot of money and time for Elopak. The company now determines priorities and budgets for these applications and does not have to wait until a software provider translates its wishes into a standard product.

The ADAM characteristics are useful for the next phase of the development of PakTrack. As such, now customers have become used to PakTrack's options, they are coming with a list of requests for characteristics suited to their own needs. This means they no longer have to invest in hardware and software themselves and Elopak becomes their dedicated partner.

ADAM Software reduces make-overs to 30%

Mr Goossens said: "The time-to-market for a packaging item is normally weeks instead of months. All communication from the design to the production of Packaging items goes online via a standard web browser without special software and customers see the status of all their assignments in real time.

"The gain in time we want to achieve with ADAM Software will not be limited to the 70% saving in lead time. A substantial gain is also reached by reducing make-overs, an expensive and time-consuming feature in packaging."