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How to Create a Board Game, The Smart Way

Board Game History: Back in 2008, a young man named Adam Poots was awaiting jury duty. Like most jury duty experiences, it was dragging through the day, with no guarantee of even being picked in the end. To pass the…

How to Make a Successful Notebook or Journal to Sell

This post was inspired by Melissa Schulz, founder of Branded Licensing, and sales agent for Pattern Observer. Melissa Schulz has worked in the licensing world for 25 years and has extensive experience in designing for journals and other paper products.…

CMYK vs. Pantone Colors: Which System Is Better for Printing?

In our blog, Using Pantone Colors for Packaging and Branding, we discussed the Pantone Matching System (PMS) and mentioned three other business-relevant color systems. Those are CMYK, RGB and HEX. We also pointed out that the PMS and CMYK were mostly used for…

3 Packaging Trends for 2022

Packaging trends are a little like reincarnation — they keep getting reborn, again and again. Each time, though, evolving with more sophistication and promise. A lot of us are looking forward to 2022 with hopes that the Covid situation is finally over,…

Product Packaging: The Essential Guide

Product packaging has played a crucial role in the consumer decision-making process during a retail or e-commerce buying experience. According to a study by The Paperworker, about 52% of online consumers would most likely return to a business if they received their product in…

It’s Here The 2022 Pantone Color Of the Year, and it’s Very Peri

It’s Christmas day for color lovers everywhere, with The Pantone Color Institute officially unveiling their 2022 Pantone Color of the Year—PANTONE® 17-3938 Very Peri. PANTONE touts Very Peri as a new color “whose courageous presence encourages personal inventiveness and creativity.” It’s also the…

Taking Your Design to Print: What You Need to Know

Print design, itself, is an art form. Going from screen to page is a complex process where each step affects the final product—a product, with its full three dimensions, that is fundamentally different from what you’ve created on your 2D…

How to talk about vaccines

19 May 2021 This article is part of a series of explainers on vaccine development and distribution. Learn more about vaccines – from how they work and how they’re made to ensuring safety and equitable access – in WHO’s Vaccines Explained…