From Beijing to Berlin, blind boxes have become a global phenomenon — and Pop Mart is leading the charge. These collectible toys are turning casual shoppers into serious fans. But behind every “mystery box” is something not so mysterious: massive demand for high-quality custom printed packaging. If you run a brand business, this trend could be your golden ticket. Let’s explore how you can tap into this booming market with smart, flexible printing solutions.
Why Pop Mart Means Big Business for Custom Packaging Printers?
1. Premium Packaging Is Non-Negotiable
Blind boxes aren’t just toys — they’re an experience. That’s why brands are investing in custom box printing that looks and feels premium.
Blind box outer packaging: Typically made from 350gsm+ cardstock, often with a soft-touch lamination, UV spot gloss, and hot stamping. These details create an eye-catching, durable package that makes the unboxing feel special.
Branded e-commerce boxes: Even the outer shipping boxes are designed to stand out. With custom logo printing, colors, and reinforced materials, these boxes double as a marketing tool.
2. Manuals & Collectible Cards: Small Inserts, Big Impact
Each blind box typically includes:
A multilingual instruction manual — vital for international markets. Different versions are needed for different regions, creating recurring custom insert printing orders.
A collectible card featuring the toy’s character, series, or limited-edition number. These cards often use advanced finishes like holographic film, embossing, or spot UV to enhance their visual appeal and perceived value.
This creates an ongoing demand for custom printed inserts, often in small batches with frequent design changes.
How to Offer What Trendy Toy Brands Really Need
To win over clients in the trendy toy space, your custom packaging printing service must check several boxes — literally.
Materials and Techniques Matter
Recommended stock: White cardboard or coated art paper (350–400gsm) for strength and luxury feel.
Color quality: Offset printing with Pantone colors ensures sharp, consistent branding.
Post-press finishing: Lamination, foil stamping, anti-counterfeit QR codes, and embossing are essential for giving packaging that “wow” factor.
Workflow Flexibility That Matches E-commerce Blind Box Brands
Low-volume customization: For DTC blind box brands constantly testing new IPs or limited editions, flexibility is crucial. We support small batch production starting from just 1,000 units, making it easy to pilot new concepts without overstock risks.
Rapid prototyping: Need to go live for your next drop? We offer sample turnaround in as fast as 3–5 days, helping e-commerce brands move from idea to shelf — or stream — at lightning speed.
Eco-conscious materials: Today’s consumers care about sustainability — and so do we. Our production supports FSC-certified paper and eco-friendly inks, ensuring your custom blind box packaging meets global standards without compromising on style.
Extended Opportunities in the Trendy Toy Supply Chain
Printing for trendy toy brands doesn’t stop at boxes and manuals. Here are three more high-potential areas to explore:
Merch & Accessories
Custom printed stickers, postcards, posters and fan merch are popular collectibles. These items are perfect for bundling with toy sales or selling as stand-alone items.
IP Collaborations & Limited Editions
Work with toy brands or local designers to produce limited-run packaging for co-branded collections. Your print shop becomes a creative partner, not just a supplier.
Event & Exhibition Materials
Pop-up stores and toy conventions are huge. Offer full-service print packages including booth signage, banners, DM flyers, and promotional brochures.
Case Study: From Sample to Scale
Client: A startup toy brand launching a blind box series
Need: Custom blind box packaging + collectible cards, 50,000 sets/month
Solution:
Used imported Japanese white cardboard to ensure durability and smooth finish
Added anti-counterfeit QR codes to protect IP and improve trust
Provided design proofing, sampling, and full production — all within 2 weeks
Result: Within 6 months, monthly orders doubled and the client expanded to three new markets.
This shows how professional, responsive print service can become a long-term growth partner for a toy brand.
Limited-Time Offer: Your Printing Factory’s Trendy Toy Starter Pack
Message us with the keyword “Trendy Toy Printing” and get our FREE guide: “Trendy Toy Packaging & Printing Craft Guide” in PDF.
Ready to launch your next blind box series?
New clients get a free custom sample — test our quality before you print big.
Final Thought: Are You Ready for the Trend?
The trendy toy boom isn’t slowing down — and every new launch needs custom packaging.
Whether you’re a boutique print house or a large-scale production facility, this is your chance to win high-margin, recurring orders.
👉 Let’s build your custom printing solution together. Contact us today and start printing for the next big name in toys.
